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Beatnik is a display serif font family. This typeface has two styles and was published by Type Innovations.
I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I’m currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin’ baby.
- Designer: Alex Kaczun
- License: You can use this font for personal purpose.
You can purchase full version and commercial license here: https://www.myfonts.com/fonts/typeinnovations/beatnik/
Download “Beatnik Font” Beatnik-Font.zip – Downloaded 9 times – 45 KB
