Bud Light Font Family

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Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by late 1984,[5] it’s Budweiser’s flagship light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L).[6] In 1985, the ads transitioned to “Gimme a Light”, which worked better than the “Drink It All” song for the new name.

From 1993 to 1998, Bud Light aired 30-second commercials featuring Rob and Laura from the CBS series The Dick Van Dyke Show. The Bud Light King and Queen along with the Bud Knight characters were later created for commercials.

Univers Next Font Family is the font used for logo of Bud Light.

Linotype Univers is a completely reworked version of the original Univers typeface family designed by Adrian Frutiger in 1957.

After a long process of painstakingly detailed revision, Frutiger and the design staff at Linotype completed this large joint project in 1997. The result: a brilliant and cohesive font family of 63 weights and styles including the 4 monospaced typewriter weights. All the existing weights were completely redrawn, with careful attention paid to making the proportions more consistent with each other and improving fine details such as curves and thick-to-thin stroke ratios.

The family was expanded from 27 to 63 weights, providing a much larger framework to graphic designers for choosing just the right style. The bold and condensed weights were reworked for improved legibility and on-screen application. The stroke weights were revised for consistency within each face as well as in relationship to the other weights. By following Frutiger’s original designs, the humanist character of the sans serif Univers now comes through more distinctly.

The systemized numbering system has also been updated. With its sturdy, clean forms Univers can facilitate an expression of cool elegance and rational competence. In fact, the strong familial relationships between all the styles and weights make it a serviceable choice for large graphic design projects that require versatility with consistency.

Frutiger was successful in staying true to his initial aims; the new Linotype Univers does indeed work in longer texts as well as for display settings. In 2010 the typeface family was extended and renamed into a more logical naming of “Univers Next” to fit better in the Platinum Collection naming.

Univers Next Variable are font files which are featuring two axis and have a preset instance from Light to Heavy and Condensed to Extended.

Univers® Next font field guide including best practices, font pairings and alternatives.