Sony Group Corporation (Japanese: ソニーグループ株式会社, Hepburn: Sonī Gurūpu kabushiki gaisha/ˈsoʊni/ SOH-nee, commonly known as Sony and stylized as SONY) is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan. As a major technology company, it operates as one of the world’s largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies (largest music publisher & second largest record label) and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. At the same period, it is also recognized as the most cash-rich Japanese company, with its net cash reserves of ¥2 trillion.
Sony, with its 55 percent market share in the image sensor market, is the largest manufacturer of image sensors, the second largest camera manufacturer, and is among the semiconductor sales leaders. It is the world’s largest player in the premium TV market for a television of at least 55 inches (140 centimeters) with a price higher than $2,500 as well as second largest TV brand by market share and, as of 2020, the third largest television manufacturer in the world by annual sales figures.
Thereafter, the logo has been redesigned for several times and the current logo has been used since 1973, which is simply a logotype set in a slab serif. The font used for it is very similar to Clarendon originally designed by Robert Besley.
The first slab serif fonts appeared at the beginning of industrialization in Great Britain in 1820. Clarendon and Ionic became the names for this new development in England, known as English Egyptienne elsewhere in Europe. Clarendon is also the name of a particular font of this style, which, thanks to its clear, objective and timeless forms, never lost its contemporary feel. In small point sizes Clarendon is still a legible font and in larger print, its individual style attracts attention.
- Designer: Hermann Eidenbenz
- License: You can use this font for personal purpose.
You can purchase full version and commercial license here: https://www.myfonts.com/fonts/linotype/clarendon/