Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. It is the best-selling energy drink in the world, with 7.9 billion cans sold in a year (as of 2020).
Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink, Krating Daeng, which was introduced in 1976 in Thailand by Chaleo Yoovidhya. He modified the ingredients to suit the tastes of Westerners, and in partnership with Chaleo, founded Red Bull GmbH in 1984 in Fuschl am See, Austria. In Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. Yoovidhya’s heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets.
The font used for Red Bull Logo is very similar to a sans serif called Futura SH-Dem Bol, with slight modifications on letter R and B.
Since the release of these fonts most typefaces in the Scangraphic Type Collection appear in two versions. One is designed specifically for headline typesetting (SH: Scangraphic Headline Types) and one specifically for text typesetting (SB Scangraphic Bodytypes). The most obvious differentiation can be found in the spacing.
That of the Bodytypes is adjusted for readability. That of the Headline Types is decidedly more narrow in order to do justice to the requirements of headline typesetting. The kerning tables, as well, have been individualized for each of these type varieties. In addition to the adjustment of spacing, there are also adjustments in the design. For the Bodytypes, fine spaces were created which prevented the smear effect on acute angles in small typesizes.
For a number of Bodytypes, hairlines and serifs were thickened or the whole typeface was adjusted to meet the optical requirements for setting type in small sizes. For the German lower-case diacritical marks, all Headline Types complements contain alternative integrated accents which allow the compact setting of lower-case headlines.
- Designer: Paul Renner
- License: You can use this font for personal purpose.
You can purchase full version and commercial license here: https://www.myfonts.com/fonts/efscangraphic/futura-sh