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Presenting you to a logo font family the Toyota Font. But before discussing it, we will discuss the Toyota Company. It is a Japanese multinational automobile company that was established on 28 August 1937.
It was founded by Mr Kiichiro Toyoda as a spinoff from his father’s company. Now this company has produce vehicles under five brands. Including the Toyota brand, Hino, Ranz, Daihatsu, and Lexus.
Therefore, it has become the leader in sales of hybrid electric vehicles. And one of the largest companies to encourage the mass-market adoption of hybrid vehicles worldwide.
I guaranteed you have definitely seen its logo many times in your life. Because Almost in every country, its products are available.
Avenir Font is the font used for logo of Toyota. This font is designed by Adrian Frutiger.
In drawing the Avenir® typeface, Adrian Frutiger looked to both the past and the future for inspiration. His goal was to reinterpret the geometric sans serif designs of the early part of the 20th century in a typeface that would portend aesthetics of the 21st century. He succeeded handsomely. In doing so, Frutiger added a bit of organic humanism to the design, freeing Avenir from the rigid geometric overtones of the earlier designs.
Avenir is employed on signage at Dallas Fort Worth and Hong Kong international airports. The city of Amsterdam adopted Avenir as its corporate typeface in 2003. The original Avenir family is made up of designs with gradual weight changes in order to satisfy the needs of specific text applications.
While the book and light weights have similar stroke widths, the book weight is well suited for body text, whereas the light was designed for captions and subhead text.
- Designer: Adrian Frutiger
- License: You can use this font for personal purpose.
You can purchase full version and commercial license here: https://www.myfonts.com/collections/avenir-font-linotype
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